ZENITH has been a Land Rover partner for three years. In 2017 the creative partnership launched the El Primero Range Rover Velar Chronomaster, a model that celebrates the iconic name Range Rover. A new car deserves a new watch: the new generation Range Rover Evoque is paired with the latest ZENITH watch from the DEFY Classic collection, an elegant and sporty timepiece that pays tribute to a cult design. Its name is ZENITH DEFY CLASSIC RANGE ROVER SPECIAL EDITION.
The new Range Rover Evoque fuses urban life and desire for escape, starting from the charm and refinement of the original with a targeted and precise evolution of its silhouette immediately recognizable. Minimalist and essential, the most compact Range Rover is a vision of modernity and timeless design that places the Evoque at the top of its segment.
Gerry McGovern, Land Rover’s Chief Design Officer, said
: “A key component of the new Range Rover Evoque is desirability. The new Zenith Defy Classic Range Rover represents a breakthrough in collaborative design: it is an extremely desirable timepiece and a fitting tribute to the collaboration between Zenith and Land Rover “.
The latest addition to this collection of timepieces, the new DEFY Classic Range Rover stands out for its unmistakable design. It proposes an evolution of the modern and graphic interpretation of this line. The beautiful 41 mm diameter case gives it a decidedly unisex charm, like that of the Range Rover Evoque.
Specially developed by design teams and engineers working in close harmony, this limited edition of 200 copies of the DEFY Classic Range Rover combines essential aesthetics with some unmistakable elements inspired by the world of motoring. Among these, in particular, the shades that recall the car produced in the United Kingdom, as the color Arctic Petrol (turquoise blue) of the second hand and the oscillating mass, inspired by the details of the steering wheel and seats of the Evoque.
The skeleton dial of this sophisticated timepiece looks at the sculptural design of the wheels of the Evoque, while the quilted lining of the Premium SUV is echoed by the “diamond” motif that decorates the rubber strap of its alter ego watch. Animated by a new skeletal Elite movement, the first reinterpretation of the Defy Classic collection by ZENITH exudes a unique charm that derives from an inspired and powerful design.
Julien Tornare, CEO of Zenith, said
: “If Zenith were a car it would definitely be a Range Rover! They are both icons in their sectors. Both share the same values and a range of key assets, including charisma, technical sophistication and superb performance. Both have innovation in DNA. Yesterday forerunners, today archetypes. The El Primero and Range Rover models are both desirable and pioneering luxury brands in their field. Both look the past and look with determination to the future. “
ZENITH: the future of Swiss watchmaking
Since 1865, Zenith has been guided by authenticity, resourcefulness and passion in redefining the boundaries of excellence, precision and innovation. Shortly after its founding in Le Locle by visionary watchmaker Georges Favre-Jacot. Zenith distinguished itself for the precision of its chronometers. For which it won 2,333 chronometry awards in just over a century and a half of existence: an absolute record.
Known for its legendary El Primero Caliber of 1969. Which guarantees a precise short time measurement at 1/10 of a second. The Manufacture has developed over 600 variations of movements since then. Today, Zenith offers new and fascinating possibilities for the measurement of time. Such as the 1/100 second timing of the Defy El Primero 21. A new dimension of mechanical precision with the most accurate watch in the world, the 21st century Defy Lab .
With even closer ties with a glorious tradition of dynamic and avant-garde thinking. Zenith writes her future … and the future of Swiss watchmaking.