Amazon's New Apple TV App May Have a Major Sound Issue

Mandy Carr
Декабря 8, 2017

Despite its public spat with Google, Amazon has announced that the Prime Video app is now officially available on the Apple TV in over 100 countries.

The lack of Dolby 5.1 support is an immediate disappointment for owners of the Apple TV 4K unit, which is capable of delivering 4K, HDR, Dolby Vision and 5.1 sound.

"The app arrives just in time for the highly anticipated new season of The Grand Tour, which launches on December 8, and Prime Video members streaming on the Apple TV 4K will have the exceptional viewing experience of 4K HDR".

Amazon stopped retailing Google's Chromecast and Nexus Player products two years ago - alongside withdrawal of Apple's Apple TV product. Notably, the Prime Video Apple TV app, like its iOS versions, does not offer the ability to rent or buy videos from Amazon, with only a note that you'll be able to watch them in the app if you buy them somewhere else.

Two tech giants are in a messy streaming video fight right now, leaving consumers squeezed in the middle.

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All of which means that Amazon and Google can safely invest in the Apple ecosystem, without fear that they're creating an existential threat.

On Tuesday, Google said it would remove access to YouTube from Amazon's Echo Show immediately and to Fire and Fire TV devices by the end of the years in response to Amazon's refusal to sell Google's Chromecast, Google Home and Nest devices. This is accessed via the Movies, TV and Music apps on the Apple TV 4K's homepage. The streaming devices also offer free, ad-supported channels such as TubiTV, PBS and Crackle and network TV apps (NBC, ABC, FX), which can only be seen with proof of a cable subscription and access to recent movies. Nest being a sister company to Google that makes various net-connected gizmos.

There is no obligation for Amazon to carry products of any kind, and the company has exercised its editorial decision over its selection and products before. Browsing can be achieved simply by drilling down through specific apps and services in the traditional manner, but the Apple TV 4K is much easier to use if you use the Siri remote's voice search facility.

In a statement to Variety, an Amazon rep said: "Google is setting a disappointing precedent by selectively blocking customer access to an open website".

Google also takes 30% of sales made through its app platform, although with less strict controls than Apple, particularly in terms of directing people to other places they can sign up.

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