Black Friday, Small Business Saturday sales rise at LI stores

Violet Tucker
Ноября 29, 2017

The reason: it's a flawless storm of discounts that kicked off on Friday, combined with people heading back to work after the long weekend, and therefore no longer able to go to physical stores as easily throughout the day to pick up deals.

Perhaps most notably, Adobe reported that more than $1.1 billion in sales were driven by mobile with a 12-percent jump in the number of transactions that took place entirely on smartphone.

US retailers are expected to continue raking in holiday spending cash Monday, just three days after notching record sales on "Black Friday". "While the retail industry has banked on aggressive discounts weeks before Black Friday and Cyber Monday to boost consumer spending, they need to make sure that this does not sacrifice margins in the long term".

The holiday shopping season for the first 27 days of November has produced more than $50 billion in sales online, an increase over previous year of more than 16.8%.

Top sellout products: The items that sold out the quickest these holidays were accessories (29 percent), tops (20 percent), footwear (17 percent), dresses (8 percent) and bottoms (8 percent). "Millennials were likely another reason for the dramatic growth in mobile, with 75 percent expecting to shop via their smartphone".

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"And retailers are figuring out how to optimize. for mobile", she added. This is just over Adobe's prediction by $0.7 billion.

So what about the traditional department store?

The growing online shopping trend, led by Amazon, has forced the toy chain Toys R Us and apparel retailers True Religion, the Limited, Rue 21 and Payless Shoe Source to file for bankruptcy this year.

"There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail, and the fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and, when done right, profitable", Brian Field, senior director of advisory services for ShopperTrak, said in a statement. Discount department stores saw a more notable increase at 64 percent - but at 10,435 establishments by 2016, they have been unable to keep pace with online retailers.

Next up is today's Cyber Monday splurge. The United Parcel Service found in its annual survey past year that for the first time shoppers made the majority of their purchases online.

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