Facebook Acquires Two Months Old Anonymous Polling App

Mandy Carr
October 18, 2017

Launched in August, tbh rocketed to the top of the app store, and it has since been downloaded by more than 5 million people who have used tbh to send more than a billion messages.

The app will continue operating as a standalone app under Facebook, a Facebook spokeswoman told The Wall Street Journal.

According to TechCrunch, Facebook has reportedly paid $100 million for acquiring tbh, although the company hasn't given out any details. The app generates positive and kind-hearted poll topics, such as "has the most integrity", or "best shoulder to cry on", and then selects four people from a user's uploaded contacts to select from. That means they won't have their own building and email addresses, which is in contrast with the situation of teams for other Facebook-owned entities such as Instagram and WhatsApp.

It is unclear how Facebook intends to profit from the new app, which now has no monetization scheme in place.

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Instead of sending each other biting remarks on people's looks or social status, tbh's users can only participate in online polls in which they can rate people in categories like who "Makes you laugh the hardest".

One of the friends (they have to have also downloaded the app) are notified when they are selected, but the details of who chose them is kept anonymous. The social-networking company has tested and shuttered several game-like apps targeted to young people, after being rebuffed in a bid to purchase Snapchat years ago. "We're impressed by the way tbh is doing this by using polling and messaging, and with Facebook's resources tbh can continue to expand and build positive experiences".

The California-based tech giant highlighted that the last decade of the internet was based on open communication. "Most of all, we were compelled by the ways they could help us realize tbh's vision and bring it to more people".

Other reports by Guamnewswatch

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