Facebook launches food delivery capabilties via app

Violet Tucker
October 14, 2017

Select start order. If the restaurant offers takeout or delivery with multiple services, you can select which one you'd like to use.

The social media giant Facebook launched a new feature that allows users to order food for pick-up or delivery across the United States, partnering with several online food delivery services and national chains like Papa John's, Denny's and Chipotle.

"People already go to Facebook to browse restaurants and decide where to eat or where to get food, so we're making that easier". This isn't ideal for Facebook, as the company wants you constant attention.

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It works with an Order Food section now in the Explore menu of Facebook.

This feature has been undergoing testing for the past year, but is now rolling out across the US. Facebook has avoided the various complications that arise when you have a physical workforce by partnering with a number of established players in the food-ordering business - such as EatStreet, Delivery.com, DoorDash, ChowNow, and Olo - and letting them do the heavy lifting. If you don't have an account with that service, you can quickly and easily sign up, without leaving the Facebook app. It's not like Facebook's algorithm hasn't already figured out that you were secretly ordering three orders of pad thai just for yourself, anyway. So really, the Facebook portion is more like a jumping off point to direct users to the food delivery service.

Notably, the feature is only available in the United States for now, but Himel notes Facebook has been working on the feature since 2016. Last fall, Facebook announced a deal with online services Delivery.com and Slice, which allowed users to place orders from supported restaurants through their own pages.

Other reports by Guamnewswatch

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