How Wal-Mart Is Beating Amazon At Its Own Game

Violet Tucker
October 11, 2017

Walmart would be launching a mobile application in November for returns called Mobile Express Returns, in November. Chances are you're still there.

Echert added that by using both "our physical stores and the Walmart app", the retail giant is "changing the returns game in ways that only Walmart can do".

After that, they can bring the item to a store, scan a barcode with their smartphone and drop it off with an employee at an express lane at the customer service desk. By activating the upcoming app function, Walmart will generate a QR code.

It will initially be for items sold and shipped by Walmart.com - everything from beauty products, to sporting gear, to children's toys.

As mentioned earlier by CNBC, the newly announced Mobile Express Returns service will arrive next month and will roll out to all of the company's 4,700 stores in the US. Nearly one-third of items ordered online are returned, compared with just 8 percent of things bought in physical stores, according to Optoro Inc., which works for Wal-Mart's e-commerce unit Jet.com to process returns.

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It now offers in-store pickup for orders made on the Internet as well as free 2-day shipping for many purchases in a bid to compete with close rival Amazon. Walmart is likewise attempting to make a comparable streamlined returns process for things sold by outside vendors. Returning those items for one reason or another, not so much.

The returns process, which the company estimates will take 35 seconds or less, can be completed across Walmart's more than 4,700 locations. Done! The refund should be back in your payment account the next day.

Walmart's ambitious e-commerce growth goal suggests it will continue to "turn up the heat online", Charlie O'Shea, vice president and senior analyst at Moody's Investor Service, said in a note emailed to Retail Dive. 9, the new service will enable online customers to use the Walmart app to begin the returns process - before even heading to their local store. It's also rolled out curbside pickup of online grocery orders in about 1,000 of its US stores, putting it way ahead of rival Target Corp., which only offers the service for non-perishable items in its hometown of Minneapolis.

In summary, our initial impression of WMT's recent results and plans for next year reinforce our view that WMT is taking seriously the need to invest in technology and integrate it into it stores.

Other reports by Guamnewswatch

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