It's Disingenuous To Say Trump Is Wrong On Ratings

Kelly Massey
Сентября 27, 2017

The battle over NFL ratings has exploded during Week 3 of the season with President Donald Trump tweeting that the ratings are "way down" because of athletes protesting the national anthem.

For whatever reasons people choose to attribute to the NFL's ratings stumble, now more than a year old and something that will surely continue this season, it is not a problem that can really be diagnosed over a single weekend - let alone one game.

Trump has also charged that National Football League games have been losing fans, saying in a Twitter post on Sunday that "attendance and ratings are WAY DOWN".

The outlet reported that the average rating across all Sunday and Monday game was up 3% compared to the same week in 2016.

But even if ratings are down year-over-year, the early numbers also indicate that ratings for this week's slate of games could end up being better than they were for the season's first two weeks, even despite the controversy.

The afternoon games also didn't fare well, with Fox's national game between the New York Giants and Philadelphia Eagles down 16 percent from the featured game in Week 3 last season on the network.

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With Washington dominating throughout and ultimately winning 27-10, "Sunday Night Football" averaged an 11.6 rating in Nielsen's metered-market household numbers. Both networks tackled the political news of the weekend. CBS' "The NFL Today" had its traditional opening, "highlighting the CBS games of the week before an initial seven-minute discussion on Trump's comments". And are the NFL's TV ratings sinking overall?

The Week 3 MNF football game this year saw a 9.3 rating, compared to a 5.7 rating in Week 3 of 2016-that's a 63 percent increase and a 3.6 percentage point difference.

Final viewership data is expected later on Monday. "Ratings for NFL football are way down except before game starts, when people tune in to see whether or not our country will be disrespected!"

Trump's comments on Friday night shined a spotlight on the league and the protests, leading the networks to change up their planned broadcasts of games and the anthems preceding them.

Approximately 180 players didn't stand for the anthem during Sunday's games.

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