Google Launches 'Personalised Feed Section' in Google App to Beat Social Media

Ken Copeland
July 23, 2017

Replacing what was once Google Now, Google Feed will use even more complicated algorithms to present users with news it thinks they will enjoy.

Google will be launching the re-vamped feed in the U.S. today before rolling it out internationally "in the next couple of weeks".

But the lack of social features on Google's feed limits its ability to challenge Facebook. If you see a topic of interest to you in your feed, you can tap the header and go straight to a Google Search for that topic.

Users will also be able to click a "follow" button on search results to add topics of interest to their feed.

Google has recently announced it's plans to incorporate a "Facebook-style" feed into it's search engine homepage. What is new here, Google said "your feed will not only be based on your interactions with Google, but also factor in what's trending in your area and around the world". Instead of basing curation exclusively on explicit choices, Google feed is creating curation based on the user's implicit preferences and prior behavior. In order to give tough competition to the pioneers of social networking sites including "Facebook', Google is inching closer towards becoming one".

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It is now available in the USA and will be rolled out in other countries soon. So if you are a foodie, typing a quick search like, "food festivals in Delhi" will get you a listing of the best options in an easy-to-review format. For instance, a search of the score at the Yankees game makes it more likely that baseball news will find its way into the Yankees fan's feed. Google's design is not going to be changing any time soon. Google will let users fact check, see other information and articles around some new stories.

"Google has a long term project of anticipating user needs".

Facebook and Google are jockeying for attention online and by extension, for advertising revenue based on those eyeballs.

In addition to putting Google Feed on mobile apps, the company is looking at attaching it to web browsers in some form, said Shashi Thakur, another Google vice-president for engineering.

Other reports by Guamnewswatch

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