These are the big changes coming to Google's search app

Mandy Carr
July 20, 2017

XAutoplay: On | OffThe unit of Alphabet (GOOGL) is introducing a tailored feed of news, entertainment and myriad web content based on users' searches, YouTube video views and other personal information.

Google wants to give you a smarter information feed. Users "Like" and "Follow" various Pages and People on Facebook to see relevant content in their News Feed.

Google has always been interested in making search more personal and proactive.

As part of the changes, Google says its machine learning algorithms better anticipate what's interesting and important to the user. Google says that the feed will even have the ability to pull information and articles that, while not particularly new, may be very relevant to the user. We have Google as our go-to answer machine. And for Google, until now, they have mostly relied upon their algorithms to know what their user like and wants to see.

Now, the stories that appear will be affected by what's trending in your geographic location - provided you share it with Google. Anyone anxious about what Google may be tracking can head over to their illusive My Activity page, but those who are willing to show their every action to the company could benefit from its algorithms.

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For instance, if you're interested in Spider-Man, Google feed will show you not only the newest trailer for "Spider-Man: Homecoming", but also showtimes for the movie at the nearest theater.

To provide information from multiple perspectives, news stories may have viewpoints from a variety of sources, as well as other related information and articles. If you're reading news about Vladimir Putin, you can click on his name to perform a search. You can also tap on a header to exit the feed and search as usual. Google's been working on this kind of view for years. Users of the company's Pixel handsets can access the Feed through the Pixel Launcher by swiping to the right from the home screen. It's a quick and relatively reliable way to keep updated on my interests, but it can be frustrating when something you look for doesn't show up.

This isn't Google's first crack at offering a news feed. That includes Google Plus, the costly and now skeletal effort to create a direct Facebook competitor. Thankfully, it will not contain any ads at launch.

Google Play's new editorial pages will begin rolling out in the US, Australia, Canada, the UK, South Korea and Japan starting from today itself.

Other reports by Guamnewswatch

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