YouTube's "VR180" format makes VR video more accessible

Mandy Carr
June 24, 2017

You can walk around the Eiffel Tower, dive to the bottom of the Great Barrier Reef, or get a new perspective by meeting people face-to-face in a way that isn't possible with a flat view of the world.

An interesting new initiative with the backing of camera hardware makers concerns the new VR180 format.

Videos uploaded to YouTube using the new format will be viewable on screens and in headsets where the YouTube VR app is available. With the new technology, dubbed YouTube VR180, Google is looking to capture 180-degree images in 3D to make it easier for non-VR viewers to watch them.

The devices coming out for VR180 are not targeted on professionals, Google is eying normal consumers who would buy them and use the video format for rendering VR friendly videos. The videos transition to a VR experience when viewed with Cardboard, Daydream, and PSVR.

YouTube's new VR180 video format bridges the gap between 2D and VR, and it's going to be a big deal.

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Furthermore, 360 videos are harder to film and may require a more expensive camera and specialized software.

For content creators, there wouldnt be need for any special equipment or editing tools for making VR180 videos.

The format just gives indication on the power and strong future of VR when it would reach to the masses. There is content everywhere and most of the times, you can't see a major part of it in your natural field of view (at times you don't even want to). What's more, it'll be delivered with another line of cameras from Yi, Lenovo, and LG, and also different associates who meet VR180 benchmarks.

Talking of which, we recommend spending a few minutes today browsing a slideshow produced by video agency Little Monster Media Co which outlines its latest learnings about how the YouTube algorithm works in 2017. The Daydream VR team of Google is working with three companies now and the first VR180 products are expected to launch by winter this year. For other manufacturers, we're opening up a VR180 certification program and Z CAM will be one of our first partners.

What is more, the price of the VR180 cameras are expected to be roughly the same price of a point-and-shoot camera.

Other reports by Guamnewswatch

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