Fox News phases out 'Fair & Balanced' slogan

Kelly Massey
June 15, 2017

The Fox News Channel quietly dropped its "Fair and Balanced" slogan previous year in an effort to move beyond the era of its former chairman and CEO, Roger Ailes. A spokesman for the network confirmed that to Sherman, but did not immediately reply to Slate's request for comment.

Other slogans used by Fox News over the years include "Most Watched".

It is hard to overstate the significance of what shedding "Fair & Balanced" means for Fox News.

Fox News has long defended its controversial "Fair and Balanced" slogan, which was mocked by critics for its failure to acknowledge that the network's primetime personalities were overwhelmingly conservative or right-leaning.

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One part of that transformation, evidently, is changing Fox News's mantra. "If you come out and you try to do right-wing news, you're gonna die". After resigning from his position, he reportedly went on to advise then-presidential candidate Donald Trump who defended Ailes. Here, the slogan seemed to say, was an alternative for non-liberal Americans.

Fox News sued Democratic Sen. In particular, 21 Century Fox CEO James Murdoch and his "progressive-minded" wife "have always been embarrassed" by certain elements of the network, NYT Mag reported.

The decision to shed the "fair and balanced" slogan was made this past August by network co-president Jack Abernathy (left). It's that the minds who run Fox News have changed. Prime-time star Bill O'Reilly was sacked in April; up-and-comer Megyn Kelly departed for greener pastures at NBC; and executive leadership has undergone a rapid succession of changes as the network's old guard, represented by Rupert Murdoch, clashes with a younger, reformist generation led by Murdoch's sons, James and Lachlan. "I think the contrast between a Megyn Kelly and a Bill O'Reilly and a Sean Hannity and a Tucker Carlson". He characterized mainstream media as being news being pulled in an unfair and liberal direction. During a seminar with investors last December, 21st Century Fox chief James Murdoch was asked if Fox News' programming was indeed "fair and balanced". But if it did want to move gradually in that direction, dropping the disingenuous slogan isn't a bad way to start.

Other reports by Guamnewswatch

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