Instagram Rolls Out Face Filters, Admits a War on Snapchat

Mandy Carr
May 17, 2017

You can send these images or videos to friends via a direct message, or share them with all your contacts via a feature called Stories.

Those were unpaid, but Facebook has been signaling that it will sell sponsored masks, and now that masks are on Instagram too, that's where advertisers will want to be.

More recently, Instagram added custom geostickers, sticker pinning and a timer. Instagram already has a strong hold of this market (have you heard of #Finstagram?), and is more popular than Snapchat, according to recent numbers.

The social media giant has been on a mission to knee-cap Snapchat - unveiling its own Stories - and it's just now gotten even closer to finishing it off! Both the rainbow and dog-ear filters made appearances in Snapchat's parent company Snap's recent IPO filings. Swipe right or tap the camera icon in the top left to open the Stories camera.

Facebook's habit of knocking off Snapchat is reaching a new level.

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Instagram is starting out with eight filters, including furry koala ears and tiaras.

Stories is the big one, of course, but it isn't the only feature that Instagram have "borrowed" from one of its biggest rivals and the adaptation of some of Snapchat's most distinctive features shows no signs of stopping either. Going beyond Snapchat The new features will help Instagram to sustain its lead over Snapchat.

"Instagram is a better place than Facebook for lenses", the ad buyer, who spoke on condition of anonymity after working with Snapchat and Facebook on their ad experiments.

Instagram said in April over 200 million people used Stories daily. Facebook and Messenger appear to be somewhat behind that. The company's market cap is $433.73 billion.

Shares of Snap Inc. were down 1.3% Tuesday as Facebook Inc. introduced yet another Snapchat-like feature for Instagram. In my short test of the new filters, they felt like a shitty knockoff, and didn't make me look anymore fabulous.

Other reports by Guamnewswatch

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