YouTube Tweaks Ad Strategy To Curb Content Stealing

Ken Copeland
April 15, 2017

The company said the revenue generated on channels having 10K views until date will not be impacted with the new policy.

YouTube has also received recent backlash over ads appearing on channels that are extremist and homophobic in nature. "It also allows us to confirm if a channel is following our community guidelines and advertiser policies", YouTube's vice president of product management, Ariel Bardin said in a statement.

Youtube reportedly said on Thursday that Creators would no longer be able to monetize their Channels until they received 10,000 lifetime views.

New channels will have to get 10,000 views before they can be considered for the YouTube Partner Program, the firm announced in a blog post.

YouTube is also implementing a new review process for new creators who apply for the platform's partnership program. The YouTube Partner Program, which began in 2007, lets content creators monetise their content by placing ads, among other means, to earn revenue from their videos. The ads will only be made available to that channel if it passes the review process.

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In a digital age where content is king, it's important for YouTube to evolve to fit the needs of its users. Once all is good to go, the green light will be given and that channel will be added to the Partner Program, after which ads will be served against its videos.

This came after an investigation found that after an investigation found that the likes of hate preachers were receiving £6 for every 1,000 views on a YouTube video, while Google is also lining its pockets.

The quickest way to earn money on YouTube is to allow ads to run on a channel, but now the platform has made it a little more hard for channels to make money.

YouTube has been striving hard to derail an ad boycott that was started by companies those are concerned that their brands could be paired with hateful videos on the service.

Other reports by Guamnewswatch

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